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This is part of Mumbrella’s 2023 Christmas campaign coverage. Click here to see other articles in the series. 

According to the latest YouGov BrandIndex data, Kmart and Woolworths have topped consumer awareness among Aussie department stores and supermarkets with their Christmas advertising.

A shot from the Woolworths Christmas ad

Among 14-27 year olds, Woolworths’ campaign…

Click here to check original article.