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Digital marketing intelligence platform Pathmatics has found that ViacomCBS’s spent $3.851 million in digital advertising from 1 August to 25 November on promoting its streaming service Paramount+.

The period includes the lead-up to the launch of the A-Leagues 2021-22 season. ViacomCBS secured the broadcast rights in June on both Paramount+ and Network Ten.

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The spend saw…

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