Subway has ended its decade long partnership with AKQA Media (formerly Ikon), handing its media duties to Publicis Groupe’s Zenith Media. Mumbrella understands that AQKA Media did not pitch for the account that is thought to be worth $25 million.
This creates a “power of one” model for Subway with the French holding company, as Publicis Worldwide also holds the creative account. The…
