Australian commercial radio’s metro ad revenue has increased in Q2, 2024, according to new figures from Commercial Radio & Audio (CRA).
The report included both broadcast radio and digital radio ad revenue for the first time.
Describing radio as “resilient”, Q2 saw a 2.6% increase in total metro ad revenue, to $200.7 million.
Metro revenue broadcast was up only 0.1% on Q2 2023,…