The out of home (OOH) industry is back on track to reach pre-pandemic results, with the Outdoor Media Association (OMA) reporting a 24% increase on net media revenue for 2021, at $812.7 million, up from $655.2 million in 2020.
While the numbers are yet to match 2019 figures, down 17.3% on the reported $982.3 million recorded for that year, this years growth offers hope for outdoor advertisers…
