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At Mumbrella360 this morning, Brent Hill, CEO at Tourism Fiji, shared how the brand’s tagline ‘Where Happiness Comes Naturally’ was created, and how he and his team managed to rebuild Fiji’s reputation post-Covid.

Hill moved to Fiji in the middle of the pandemic and was tasked with reinventing the ‘Covid capital’ of the world.

“There were only four economies that were lower than Fiji’s…

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