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A new report from MiQ has found that spending on programmatic media will increase globally over the next five years, jumping from 60% to almost 90% of total spend in Australia and New Zealand by 2025.

The survey of than 300 mid-senior level media planners across the globe included 51 respondents in Australia.

According to the report, connected TV (CTV) and omnichannel activations will be in…

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