GroupM agency MediaCom has retained the business of Mars Inc. in Australia following an internal global review, GroupM has confirmed to Mumbrella.
This comes three-and-a-half years after Mars appointed MediaCom to its buying and planning for its stable of brands, which includes M&Ms, Snickers, Whiskas, Smackos, Masterfoods and Wrigley.
The deal includes each of Mars Wrigley, Mars Petcare and…
