A recent digital out-of-home (DOOH) campaign for Foxtel promoting Wentworth which took over 86% of all billboard and inventory available programmatically in Australia, resulted in over 2 million impressions (2,074,136) nationally according to Hivestack.
The takeover via Foxtel’s media agency Mindshare occurred on 26 October from 5pm to 6pm and resulted in 184,381 adverts.