Sparro by Brainlabs wins media pitch for major sportswear brand


Global sportswear retailer Under Armour has appointed indie digital marketing agency Sparro by Brainlabs as its full-service media agency following a pitch process, Mumbrella can reveal.

The agency has been tasked with managing paid digital media, above-the-line media, SEO and affiliate marketing for the brand.

Priscilla Larke, head of marketing at Under Armour, said Sparro’s…



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New strategic marketing consultancy launches, first client work unveiled


A new Brisbane-based strategic marketing consultancy has officially launched, with its first piece of client work released last week, Mumbrella can reveal.

Orizan, created by Meyrick Adams and Casey Midgley, has been designed to service the evolving marketing needs of Australian brands. With growth top of the agenda, the consultancy is described to help clients unlock new revenue…



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Adventure World looks to News Corp for new head of marketing


Travel experience company Adventure World has welcomed a new head of marketing, nabbing News Corp Australia’s general manager, travel industry – product and partnerships.

Elizabeth (Liz) Glover joins after 18 months in the GM role at News Corp, and will be responsible for continuing Adventure World’s growth and positive environmental impact.

She previously worked at News Corp for…



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