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For its 2022 media trends forecast this year, Dentsu ANZ has brought together the collective insights and predictions of its media agencies, iProspect, Carat and DentsuX, to “indentify and explore the biggest media trends to watch out for in the coming year”.

The report is anchored by three “megatrends”: The Prolonged Pandemic, Brand Citizenship and Identity. Dentsu focuses on these,…

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