Global ad spend will grow by 9.2% in 2022, overtaking pre-pandemic levels, according to Dentsu’s latest forecasts.
The advertising market will reach US$745 billion (A$1 trillion), exceeding 2019 spend by US$117.2 billion (A$166 billion).
In Australia, ad spend is forecast to grow 6.1% in 2022 after a 17.6% jump in 2021.
In APAC, overall ad spend growth is boosted by key sporting events such as…
