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Coca-Cola has switched its global marketing account to WPP following a competitive pitch between IPG, Dentsu and Publicis Groupe.

It is understood WPP’s GroupM agency MediaCom will handle media in every market except Japan, with the account moving from Mediabrand’s UM in Australia.

Coca-Cola, one of the world’s biggest advertisers, said WPP, through its bespoke operation OpenX, will…

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