Brand: Aldi
Campaign: ‘You Can’t Overcook Christmas‘
Agency: BMF
The verdict: It’s good, it’s different
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Richard Curtis, CEO at FutureBrand, says:
This is an ad that feels like it was created to get people to switch from Coles and Woolies to Aldi. By being (good) different. And, if I was already an Aldi customer, I…
