Brand: Aldi

Campaign: ‘You Can’t Overcook Christmas

Agency: BMF

The verdict: It’s good, it’s different


Richard Curtis, CEO at FutureBrand, says:

This is an ad that feels like it was created to get people to switch from Coles and Woolies to Aldi. By being (good) different. And, if I was already an Aldi customer, I…

Click here to check original article.