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Big W has launched its latest campaign via its creative agency M&C Saatchi, launching its ‘Value Every Day’ program.

The campaign showcases Big W’s products, positioning them as high value for low prices.

The 30-second spot sees a montage of people using Big W products from tongs to frying pans to children’s toys.

Big W general manager marketing Kristen Linders said: “At Big W, value…

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