Big W has launched its latest campaign via its creative agency M&C Saatchi, launching its ‘Value Every Day’ program.
The campaign showcases Big W’s products, positioning them as high value for low prices.
The 30-second spot sees a montage of people using Big W products from tongs to frying pans to children’s toys.
Big W general manager marketing Kristen Linders said: “At Big W, value…
