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Following the launch of its 2022 summer campaign earlier this year, Meat & Livestock Australia (MLA) has launched an Out-of-Home (OOH) campaign both domestically and globally to remind the world why Australia and its lamb shouldn’t be forgotten via The Monkeys, part of Accenture Interactive.

The ‘Letter to Leaders’ billboards are being displayed in London, New York, Paris, Auckland, and…

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