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AAMI has released a new campaign via Ogilvy Melbourne for its SME insurance product, titled ‘Businesses Like Yours’.

The campaign shows vignettes of small businesses, marking a change in brand direction.

In the 30-second spot, the camera pans to show different businesses such as a child dressed as a cowboy being served at an ice-cream truck then needing to go to the dentist, a fire at a…



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