The latest AAMI campaign via Ogilvy Australia, Melbourne, taps into “bargain regret” – when the lure of a bargain goes pear-shaped.
From popcorn exploding vacuums to rogue smoking Stairmasters, the 60-second launch film showcases the repercussions of going for the cheapest option.
Says Lenna Boland, group creative director, Ogilvy…
