The Independent Media Agencies of Australia’s (IMAA) fourth Pulse Survey has reported the “resilience” of the sector in 2021, as it stated 60% of independent media agencies have shown revenue growth from 2020 to 2021.
The industry body said that its member agencies are predicting further growth into 2022, as 89% expect their business to grow in 2022.
IMAA general manager, Sam Buchanan…
